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image from http://s3.amazonaws.com/hires.aviary.com/k/mr6i2hifk4wxt1dp/15040418/76d9ba58-7103-4fef-91c9-9a2e8d66584e.pngAs the clock approached midnight on Dec. 31, 1903, a tradition was born: a New Year’s Eve bash at the intersection of Seventh Avenue, Broadway and 42nd Street, then known as Longacre Square.

The year 1904 began with fireworks from the roof of the in-construction new headquarters of The New York Times: 1475 Broadway (the first ball drop was 1907/1908). At the time, the 25-story 1475 Broadway was among the tallest in the city, and the world. A few months later the city renamed the intersection and the soon-to-open subway station below for the building (and business) above: Times Square.

“This is the Great White Way, theatrical center of America and wonder of the out-of-towner. Here midnight streets are more brilliant than noon, their crowds on ordinary evenings exceeding those of large town carnivals,” reads The WPA Guide to New York City, in 1939.

Last month the city announced a record 56.4 million visitors in 2014.

Read complete story on CommercialObserver.com: Get With the Times: The Ever Changing Face of Times Square

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