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December 2011
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February 2012

Booker & Dax

In case you missed this story in The New York Post, we got to check out Day/Night 2 of Dave Arnold's new project.

They have great chemistry! New downtown bar on Momofuku row mixes cocktails with science — and the result is pure genius

Friday at 6 p.m., brand-new East Village cocktail bar Booker & Dax opened its doors on 13th Street to a packed house of industry insiders, science geeks and downtown scenesters thirsty for a taste of high-tech drinks made with gadgetry more common in a chemistry lab than a bar.

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Plug In to the Strip

NYSEcarcord

MGM Resorts’ new charging stations make it easier to cruise Vegas in an electric car.

In 2008, President Obama set a goal of getting 1 million electric cars on U.S. roads by 2015. But only about 16,500 are in use today, according to electric car advocate Plug In America. Companies such as MGM Resorts International (NYSE: MGM) are hoping to move the nation closer to that goal.Last summer the Las Vegas-based owner and operator of 15 casino resorts unveiled electric vehicle charging stations in the parking garages of two of its properties on the Strip: Mandalay Bay and Crystals at CityCenter. MGM plans a third station, for the Mirage, in 2012, and to partner with a local rental car company to provide a complete eco-vacation package for visitors.

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The branding of Brooklyn: Looking to sell authenticity and coolness? Give your product a Kings County trademark

The 718 area code, created in 1984, services residents of Brooklyn, Queens, Staten Island, The Bronx and even certain cellphones in Manhattan.

But despite its near ubiquity — and the fact that it isn’t the city’s far tonier 212 — 718 has become something of a hot commodity, expecting to run out of numbers any day now.

Blame the snob appeal of an established area code: 646 suggests you arrived after 1999; 347, even later.

Or, blame the borough of the moment: Brooklyn.

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