When Ben Sandler and Jennifer Lim began seeking space for their second venture, Wassail, a bar devoted to cider, they considered Hell’s Kitchen, Flatiron, West Village, the Bowery and the Lower East Side. This was last spring, though the couple (in business and life) had cider in mind for years. The Queens Kickshaw, their bustling coffee/grilled cheese/craft beer spot in Astoria, opened in 2011 with three ciders on offer. As the fermented fruit drink surged in availability and popularity, their list of ciders grew and then cider propelled every vacation, every trip and everywhere they went for any reason.
An early but unrealized courtship with an interested investor ignited the dream of operating in Manhattan. At the end of 2013, Ms. Lim and Mr. Sandler partnered with Sabine Hrechdakian, one of the organizers of Cider Week NY. And the hunt for real estate across the East River was on.
Read complete story on CommercialObserver.com: The Secrets of Getting Your First Bar or Restaurant Space in Manhattan